📧 paulinehellinger@gmail.com | 📞 +55 47 996748666
Portfolio:  LinkedIn | Behance | WebFlow | GitHub

UX/UI Designer | AI Design Specialist
Professional with a leadership and collaborative profile, with over 18 years of experience in creating and managing digital products. Google-certified in UX Design, with a background in Graphic Design, an MBA in Management and Marketing, and additional specializations in AI, development, and business. I have a strategic vision that integrates design, technology, and data to create accessible, intuitive, scalable, and results-driven digital experiences.
Professional Experience
UX/UI Designer — Materialize (02/2023 – 12/2024)
Involved in the full design cycle: discovery, ideation, prototyping, usability validation, and data analysis for continuous improvement.
Structured and managed Design Systems, ensuring consistency and scalability.
Integrated AI-driven workflows into design processes, accelerating project delivery.
Created wireframes, high-fidelity prototypes in Figma, and code-based AI-driven development.

Visual Designer / Developer — Vick.ia (01/2021 – 09/2022)
Developed brand identity, communication, and strategy.
UX/UI design for digital products.
Built an AI-powered chatbot for WhatsApp.
Designed an intelligent and user-friendly interface for AI orchestration.

Designer & Digital Marketing — Monabella Online Store (01/2013 – 09/2016)
Developed brand identity, communication, and marketing strategy.
Built e-commerce platforms in Magento.
Created and managed data-driven campaigns.

Web & Graphic Designer — GVT / Agência Redirect (01/2010 – 12/2012)
Designed interfaces for GVT products (TV, Power Music, Portal POP).
Collaborated with multiple departments to create content, presentations, and campaigns.

Education
MBA in Marketing Management – Universidade Positivo
Bachelor’s in Graphic Design – UNICURITIBA

Languages
Portuguese – Native | English – Fluent

Recent Certifications
Webflow CMS Advanced Practices – 2024
Foundations for a Career in Generative AI – Microsoft, 2024
Conversation Design & Prompt Engineering – 2024

Key Skills
UX Research: discovery, interviews, benchmarking, journey mapping, usability testing
UI Design: Information Architecture, wireframes, interactive prototypes, design systems
Accessibility & Usability: WCAG, Nielsen heuristics, W3C standards
Collaboration: alignment with PO, developers, and stakeholders for high-value deliveries
AI & Automation: use of generative AI and optimization of design workflows
Design Systems: maintenance, evolution, and visual consistency across products
Documentation: Tracking Plans and design decision logs
Tools: Figma, Webflow, Adobe Suite, Miro, Maze, Amplitude

Recent Projects
Conversational AI Design (Multi-Agent Architecture)
Portfolio Link
Adaptive UI Copilot – Post-Call Wrap-Up for CRM
Portfolio Link
Recria Espaço App (React – AI-Driven): Screen development with ChatGPT and Codex, following UX best practices and Material Design principles
Portfolio Link
Vick.ia Chatbot: Design and development of AI conversational system to enhance user experience and reduce response time
Portfolio Link

■ Availability: Remote
■ Canoinhas – SC | Brazil

Back to Top