Pauline Becker Hellinger
UX / UIDesigner
UX / UIDesigner
From: Canoinhas – SC, Brazil
📧 paulinehellinger@gmail.com | 📞 +55 47 996748666Portfolio: Adobe Portfolio | LinkedIn | Behance | WebFlow
About Me:
My name is Pauline Becker Hellinger, and over the past 18 years, I’ve been helping companies of all sizes create positive experiences for the users of their digital services by designing websites and mobile applications.
I am a T-shaped Designer with a multidisciplinary approach. My experience includes roles in different areas of product development: research, architecture, visual design, and product leadership. I always focus on creating innovative and efficient solutions. However, I specialize in two areas:
1️⃣ UX Architecture
I specialize in building user journeys, designing flows, wireframes, and prototypes. I work with a research-based and validation-driven approach, always aiming for Equity-Focused Design to ensure accessibility and inclusion. My goal is to create intuitive experiences that meet a broad range of users, focusing on fair and accessible solutions.
I specialize in building user journeys, designing flows, wireframes, and prototypes. I work with a research-based and validation-driven approach, always aiming for Equity-Focused Design to ensure accessibility and inclusion. My goal is to create intuitive experiences that meet a broad range of users, focusing on fair and accessible solutions.
2️⃣ Visual Design & UI Design
With strong visual design skills, I focus on creating interfaces that are not only functional but also visually impactful and engaging. I work with balanced compositions, typography, colors, and motion design to ensure each interface combines efficiency with aesthetic appeal, creating pleasant and high-value user experiences.
With strong visual design skills, I focus on creating interfaces that are not only functional but also visually impactful and engaging. I work with balanced compositions, typography, colors, and motion design to ensure each interface combines efficiency with aesthetic appeal, creating pleasant and high-value user experiences.
Bilingual Professional
Portuguese / English
Education
MBA in Marketing Management
Universidade Positivo
Focused on organizational process management, organizational marketing, negotiation, and client/supplier relations.
Universidade Positivo
Focused on organizational process management, organizational marketing, negotiation, and client/supplier relations.
Bachelor’s in Graphic Design
Centro Universitário Curitiba (UNICURITIBA)
Specialized in Interface Design, Animation, Technical Drawing, Photography, and Digital Marketing.
Centro Universitário Curitiba (UNICURITIBA)
Specialized in Interface Design, Animation, Technical Drawing, Photography, and Digital Marketing.
Technical Skills:
Figma - Webflow - (X)HTML and CSS - Magento - WordPress - Procreate - Midjourney- Invision - Adobe: Photoshop, Illustrator, InDesign - Miro - Sketch - Taskade - Trello - Asana - Monday.com
Recent Specializations:
2024 - Spline (3D Modeling and Animation): Recently specialized in the 3D modeling and animation tool, Spline, expanding my creative skills.
2023 - Artificial Intelligence: Explored AI creation and functionality, with a focus on its possibilities and limitations, including training AI-driven chatbots.
2023 - Webflow: Enhanced my skills with this powerful tool, strengthening my knowledge in CSS, HTML, and CMS (dynamic content).
Experience
UX Designer
Company: Materialize
Designed a design system for visual component standardization, improving consistency and efficiency across all digital touchpoints.
Developed user journeys that optimized navigation and user flow, improving overall user experience.
Conducted user research, including usability testing and user interviews, to inform new digital product development.
Company: Materialize
Designed a design system for visual component standardization, improving consistency and efficiency across all digital touchpoints.
Developed user journeys that optimized navigation and user flow, improving overall user experience.
Conducted user research, including usability testing and user interviews, to inform new digital product development.
Visual Designer / Developer
Company: Go.vick.ai
Developed an AI-driven chatbot system, enhancing user interactions and automating processes.
Created illustrations, brand identity, and visual communication.
Implemented UX/UI design in Webflow (HTML/CSS), improving the website's usability and responsiveness.
Company: Go.vick.ai
Developed an AI-driven chatbot system, enhancing user interactions and automating processes.
Created illustrations, brand identity, and visual communication.
Implemented UX/UI design in Webflow (HTML/CSS), improving the website's usability and responsiveness.
Visual Designer / Brand Strategist
Company: Vick.ai
Developed visual communication for Vick.ai products.
Led visual identity projects, including brand guidelines, whitepapers, website redesign, and social media, strengthening brand presence and consistency across platforms.
Company: Vick.ai
Developed visual communication for Vick.ai products.
Led visual identity projects, including brand guidelines, whitepapers, website redesign, and social media, strengthening brand presence and consistency across platforms.
Product Owner & Market Analyst
Company: Vick.ai
Conducted market research and competitive analysis to identify product opportunities and improve market positioning.
Developed user-centered solutions and product communication design.
Managed stakeholders and aligned deliverables with business objectives.
Company: Vick.ai
Conducted market research and competitive analysis to identify product opportunities and improve market positioning.
Developed user-centered solutions and product communication design.
Managed stakeholders and aligned deliverables with business objectives.
Digital Marketing Specialist & E-commerce Manager
Company: Monabella Online Store
Managed e-commerce strategy on Magento, increasing online sales by X% and improving customer engagement through targeted email campaigns (Mailchimp) and Google AdWords.
Handled marketing and design for communication and sales, including landing pages and Google AdWords campaigns.
Managed supplier relationships and team coordination.
Company: Monabella Online Store
Managed e-commerce strategy on Magento, increasing online sales by X% and improving customer engagement through targeted email campaigns (Mailchimp) and Google AdWords.
Handled marketing and design for communication and sales, including landing pages and Google AdWords campaigns.
Managed supplier relationships and team coordination.
Web & Graphic Designer
Company: GVT - Redirect
Developed web and graphic design materials, including Google AdWords campaigns, resulting in X% increase in user engagement and conversions.
Created email marketing campaigns and landing pages, contributing to increased traffic and lead generation.
Company: GVT - Redirect
Developed web and graphic design materials, including Google AdWords campaigns, resulting in X% increase in user engagement and conversions.
Created email marketing campaigns and landing pages, contributing to increased traffic and lead generation.