Pauline Becker Hellinger
UX/UI Designer
T‑shaped Product Designer
From: Canoinhas – SC, Brazil
📧 paulinehellinger@gmail.com | 📞 +55 47 996748666Portfolio: Adobe Portfolio | LinkedIn | Behance | WebFlow | GitHub
About Me:
I am a T-Shaped Designer with extensive certified experience across all stages of digital product development. My expertise includes Design Thinking for user-centered solutions: Design Sprints, UX Research, Collaborative SaaS Environments, Team and Task Management, Persona and Storyboard Creation, User Journeys, Wireframing, Scalable and Consistent Design Systems, Usability Testing, and AI-powered Optimization.
Education
MBA in Marketing Management
Universidade Positivo
Focused on organizational process management, organizational marketing, negotiation, and client/supplier relations.
Universidade Positivo
Focused on organizational process management, organizational marketing, negotiation, and client/supplier relations.
Bachelor’s in Graphic Design
Centro Universitário Curitiba (UNICURITIBA)
Specialized in Interface Design, Animation, Technical Drawing, Photography, and Digital Marketing.
Centro Universitário Curitiba (UNICURITIBA)
Specialized in Interface Design, Animation, Technical Drawing, Photography, and Digital Marketing.
Languages
Portuguese (Native) – English (Fluent)
Portuguese (Native) – English (Fluent)
Technical Skills:
🔹 Design & Prototyping: Figma, Uxpin, InVision, Sketch, Zeplin, Storybook, Plasmic, Spline, Procreate, Adobe Suite (Photoshop, Illustrator, InDesign)
🔹 UX Research & Testing: Maze, Hotjar
🔹 Front-End Development: React, Material UI (MUI), HTML & CSS, Visual Studio Code
🔹 CMS & Web Platforms: Adobe Experience Manager (AEM), Webflow, WordPress, Magento
🔹 AI & Generative Tools: MidJourney, ChatGPT & Codex, Stitch Google
🔹 Collaboration & Project Management: Miro, Notion, Confluence, Trello, Asana, Monday.com, Taskade, SharePoint
🔹 UX Research & Testing: Maze, Hotjar
🔹 Front-End Development: React, Material UI (MUI), HTML & CSS, Visual Studio Code
🔹 CMS & Web Platforms: Adobe Experience Manager (AEM), Webflow, WordPress, Magento
🔹 AI & Generative Tools: MidJourney, ChatGPT & Codex, Stitch Google
🔹 Collaboration & Project Management: Miro, Notion, Confluence, Trello, Asana, Monday.com, Taskade, SharePoint
Recent Specializations:
2024 - Spline (3D Modeling & Animation): Advanced tool for interactive 3D modeling and animation.
2023 - Artificial Intelligence: Prompt engineering with consistent and efficient outputs. Conversation Design for chatbot development (tone of voice, interaction rules, conversation flows).
2023 - Webflow: Responsive layouts, usability & accessibility, dynamic CMS content structuring, API integration, and custom component development.
Experience
UX Designer
Company: Materialize
Company: Materialize
- Led design sprints applying methodologies for clear goal definition.
- Developed collaborative SaaS environments for stakeholders.
- Created personas and storyboards to guide teams.
- Conducted user research and mapped user journeys.
- Designed wireframes and high-fidelity prototypes.
- Built and managed Design Systems ensuring consistency and scalability.
- Performed usability testing and contributed to product launches.
- Integrated AI into design workflows to optimize processes.
- Developed collaborative SaaS environments for stakeholders.
- Created personas and storyboards to guide teams.
- Conducted user research and mapped user journeys.
- Designed wireframes and high-fidelity prototypes.
- Built and managed Design Systems ensuring consistency and scalability.
- Performed usability testing and contributed to product launches.
- Integrated AI into design workflows to optimize processes.
Visual Designer / Developer
Company: Go.vick.ai
Company: Go.vick.ai
- Conducted market research and competitive analysis to identify business opportunities.
- Aligned product design and communication with company strategy.
- Managed branding and visual identity projects.
- Designed illustrations, branding assets, and marketing visuals.
- Led UX/UI design and development in Webflow (HTML/CSS).
- Built an AI-powered chatbot to enhance UX and automate interactions.
- Aligned product design and communication with company strategy.
- Managed branding and visual identity projects.
- Designed illustrations, branding assets, and marketing visuals.
- Led UX/UI design and development in Webflow (HTML/CSS).
- Built an AI-powered chatbot to enhance UX and automate interactions.
Designer & Digital Marketing
Company: Monabella Online Store
Company: Monabella Online Store
- Customized Magento templates, implemented modules, and integrated tools such as Mailchimp and Google Ads.
- Directed marketing and design initiatives for promotional campaigns (landing pages, newsletters, banners for Google Ads and social media).
- Managed influencer partnerships and sales communication.
Web & Graphic Designer
Company: GVT - Redirect
Company: GVT - Redirect
- Designed digital products for GVT including GVT TV, Power Music, Portal POP, GVT Antivirus, and Shopping POP.
- Developed web pages, promotional landing pages, campaigns, email marketing, and banner ads.
- Served as lead designer across multiple departments (HR, Marketing, Finance), producing presentations, guides, and corporate communication materials.
- Developed web pages, promotional landing pages, campaigns, email marketing, and banner ads.
- Served as lead designer across multiple departments (HR, Marketing, Finance), producing presentations, guides, and corporate communication materials.